Sony Ericsson Yearns to Get More of the Android Market

Sony Ericsson revealed its two new smartphone models with the Android operating system on Wednesday, a sign that the mobile phone manufacturer yearns to get more of the growing Android market.

Steve Stalker, chief marketing officer of the company, announced in Singapore that it plans to launch the Xperia active and Xperia Ray models on the third quarter of the year. He said those models should help the company increase its 11% share of market in the Android sector.

The company, which is a joint venture between Sony Corporations and telecommunications L.M Ericsson, saw a drop of 23 percent in its phone unit sales in the first quarter from last year. However, they are now drifting away from cheaper mobile models and are aiming to take over Apple, RIM, and Nokia Corp. in the costly smartphone market.

In April, the London-based company said 60% of its sales in the first quarter were those of smartphones. Walker said Xperia ray and active, the latest models of Sony Ericsson that run on Google’s Android platform, will probably be priced lesser than the high-end Xperia Arc.

Xperia active features a water resistant and dust-proof design. It works even if the fingers are sweaty or wet. Meanwhile, Xperia ray is a little more high-class with advanced camera. It aims to combine a stylish design with a device about one-third inch thick.

However, Walker said that Sony Ericsson plans to release a less costly model that features texting service. This mobile phone is intended for teenagers.

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