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Nickelodeon Launches Campaign Against Bullying

Nickelodeon launched its campaign against bullying, particularly digital bullying. The TV network is the most-watched channel among kids and they began Monday on-air public-service messages aimed to stop bullying. Some of its biggest stars offered pieces of advice on what kids should do when faced with bullies.

Ashley Argota and Gage Golightly both said that teens that are attacked online should not reply to hurtful messages and just turn off the computer. Golightly further said that kids should also make a copy of those antagonistic messages and show them to an adult. That is the best way to “stand up for yourself”, she said. Miranda Cosgrove, lead cast member of ICarly is also part of this campaign which is expected to last for at least two years.

The problem gained attention when teenagers committed suicide after being cyberbullied. Earlier this month, President Barack Obama held a conference in the White House addressing the concerns regarding bullying.

A survey conducted by MTV and The Associated Press in 2009 showed that 50% of people from age 14 to 24 are victims of cyberbullying. The aim of this campaign is to fight bullying the same way we are fighting against people who drive under the influence. Right now, there are no concrete laws against bullying, cyber or not.

Nickelodeon is in collaboration with Common Sense Media in their fight against teenage bullying. Discussion boards about bullying will also be prominently featured on Nick’s website. The discussion board will cater to parents who are interested

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