Shoppers affected by the recession are unlikely to spend on gemstones such as amethysts and rubies. However, designers are driving consumers to shop on jewel-tone fashions to gratify their desire for luxury as they begin to splurge a little more.

At New York’s Fashion week, designers were giving a partial view of their styles for next fall and winter. The event, which occurs twice a year, wrapped up last Thursday.

Gem colors were prominent on the runways. Experts said elegant hues of amethysts, emeralds, rubies and sapphires exposed by several famous designers kindle the appetite of consumers.

According to Robert Burke of the luxury retail consulting firm, Robert Burke Associates, colors motivate people to spend. In fact, rich hues and luxurious fabrics inspire them to buy more.

Extravagant looks were apparent in the collections created by Carolina Herrera, as well as Diane von Furstenberg. Preen created hand-embroidered florals and Tracy Reese made flowing skirts.

Yigal Azrouel, Nicole Miller and Rebecca Taylor made fashion designs with rich sapphires while Cynthia Rowley’s couture line glowed with jade. Ruby reds glimmered on the creations of Chado Ralph Rucci and Michael Kors.

“Color Your Style” author, David Zyla said people are beginning to spend a little more money again. He thinks that if he wants to spend on a new garment, he would want it to look rich and substantial.

Also, Leatrice Eiseman, the director of Pantone Color Institute said people look on to colors that lift their spirits since they go through rough times dealing with their jobs and the current situation of the economy. She said it is really a smart choice for the designers to give colors that have an inspiring effect on people.