Shoppers have apparently brought back their bargain-binging mood on a Black Friday while they scoop up everything from computer laptops to TVs, toys and many other deals at stores. This turns out to be a good way to uplift economic recovery.

Today, shoppers were buying more for themselves and were less attentive on price as opposed to the past two Black Friday seasons. However, shoppers said discounts were not as big as they were in the past.

Apart from that, many teenagers also went out to shop, which is a good sign for the holiday season according to retail executives and analysts since consumer expenses account for more than half of the U.S economy.

This season can be considered as one of the biggest Black Fridays they have ever seen according to David Bassuk, the managing director of a consulting firm AlixPartners, while quoting store promotions and strong advertising campaigns.

While retailers expect a prosperous holiday season this year, it seems that giving out less generous deals might help them evade huge discounts and keep up with their margins.

Analyst Brian Sozzi said that prices are discounted within a range of 25 to 40 percent this year in comparison to 30 to 50 percent last year.

However, young people are now shopping for higher priced items, which means that shoppers are more willing to use their income rather than saving it. This is based from Jharonne Martis-Olivo’s statement, the director of consumer research at Thomson Reuters.

Black Friday is the term coined by retailers that refer to the time of the year when they turn their business into profit, or “in the black.” This year, retailers aim to keep their sales at a momentum that has moderately picked up while the economy recovers.