Robert Downey Jr., the man behind the metal suit, takes a new role in a commercial as the voice of Mr. Peanuts, the famous Planters Peanuts mascot. The “Iron Man” actor has traded his gleaming metal suit for a peanut with a top hat, cane and monocle.
This will be the first time that the anthropomorphic nut will ever speak in a commercial. Kraft Foods, which is the parent company of Planter Peanuts, launched this new advertisement on the Internet this Tuesday. Their plans are to show it later on television, as well as movie theaters.
The commercial is a 33-second ad with Mr. Peanut throwing a “holiday party” at his home. His house is decorated with green and red lights, with tinsel and a Christmas tree.
The advertisement introduces a sidekick peanut, who is smaller than Mr. Peanut, attending the party along with other guests, which includes a grasshopper and a turtle.
In a tone similar to Tony Stark, Mr. Peanut suggests how to throw a great party. He says, “Just serve classy snacks and be a gracious host, no matter who shows up.”
Just then, Richard, a nutcracker comes in and the room falls silent. Uneasy Richard asks forgiveness for what happened to Mr. Peanut with his bandaged head.
Created in 1916, Mr. Peanut is a nut with human features, which was created by a 14-year-old boy after Planter Peanuts hosted a logo-making contest. Mr. Peanut used to be colored with yellow, but the one voiced by Downey Jr. is brown in color.