Eastern European teenagers have been reportedly involved in drunkenness for the past decade according to the Swiss research. This bad habit has become more widespread, particularly in the Eastern European girls as alcohol marketing has reached the younger audiences.

Based on the study made among 80,000 teenagers at the age of 15, the general teens’ population had been drunk on an average of two to three times. However, it appears that drunkenness was becoming less frequent in the Western countries.

It appears that adolescents in Eastern Europe think of alcohol consumption as an attractive lifestyle. On the other hand, the teenage boys in Western Europe and North America, considered as the high-consuming group before, had resented to alcohol consumption and drunkenness.

According to the researchers, the lack of alcohol marketing and social control of leisure time had kept the adolescent drunkenness down before.

But, the increasing and aggressive marketing of alcohol in the 1990s contributed to the increase in alcohol use in today’s teenagers.

The average frequency of drunkenness across all seven Eastern European countries has increased to about 40 percent over the last 10-year study period. It appears that global marketing have been triumphant to increase excessive consumption of alcohol among teenagers in the Eastern Europe as noted by the researchers.

As a result of the given findings, the researchers suggest that Eastern European countries should give emphasis on public health to ward of drunkenness. This could be done through increasing taxes on alcohol, as well as restricting alcohol advertisement.