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Unilever Gets Approval to Buy Sara Lee Unit by Kenya


Unilever, a British-Dutch consumer goods corporation, gets the approval of Kenya to buy Sara Lee Corp’s ancillary in the east African nation, according to a government notice presented on Friday.

An Unilever official who does not want to be named stated that the company had purchased Sara Lee’s local body care businesses.

As a dual-listed company, Unilever consists of Unilever N.V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom. It owns world’s several consumer product brands in beverages, foods and other home and personal items.

In fact, they own 400 brands through acquisition but they focus on their 13 “billion-dollar brands” that achieve more than €1 billion annual sales.

Sara Lee, also a global consumer-goods company, has sold a number of brands for the past five years. This is considered as part of a strategic move from a once rambling company that sold everything from underwear to hotdogs to one that is focused on its core coffee and protein businesses.

The European commission granted Unilever’s $1.3 billion agreement to purchase Sara Lee’s body care unit. Sara Lee even mentioned that it had received a strong interest in its remaining household businesses.

Sara Lee Kenya LTD engages in the promotion of shoe care products, which comprises of cleaners, polishes, and wax under the Kiwi brand. They also include insecticides under the Ridsect brand.

Sara Lee Corporation is actually based in USA. However, it has operations in more than 40 countries, which includes Kenya, and sells its consumer goods in over 180 nations around the world.

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