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Starbucks Seeks to Finish Distribution Deal with Kraft


Starbucks plans to end their deal with the Kraft Foods Inc to distribute their packaged Starbucks coffee to several stores and other outlets. It was just a month ago when Starbucks informed Kraft Foods about this plan.  Kraft Foods has been packaging for Starbucks for over a decade.

Kraft Foods Inc surprised the Wall Street when they gave them their profit report. They informed shareholders that it was still too early to tell what would be the impact of finishing this agreement on their profit results.

According to Kraft Chief Financial Officer Tim McLevish through a conference call with his analyst, they have known that Starbucks Corp has the plans to end the agreement, but they had not been into any conversations as to when, why or how the deal is going to end.

Starbucks is the largest coffee company in the world. They have just reported higher than expected quarterly earnings and informed in a statement that the company will try to work closely with Kraft Foods Inc to warrant an orderly change.

The coffee company has over 17,800 stores across 49 countries. They sell various hot and cold drinks such as dip brewed coffee, espresso-based hot drinks, as well as hot and cold sandwiches such as pastries, cakes, including tumblers and other products.

Their packaged coffees have been distributed by Kraft since 1998, whose agreement they want to end now. Kraft Foods also make their coffee under the Maxwell House brand. They are the world’s second largest food and beverage company.

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