Sony Ericsson revealed its two new smartphone models with the Android operating system on Wednesday, a sign that the mobile phone manufacturer yearns to get more of the growing Android market.
Steve Stalker, chief marketing officer of the company, announced in Singapore that it plans to launch the Xperia active and Xperia Ray models on the third quarter of the year. He said those models should help the company increase its 11% share of market in the Android sector.
The company, which is a joint venture between Sony Corporations and telecommunications L.M Ericsson, saw a drop of 23 percent in its phone unit sales in the first quarter from last year. However, they are now drifting away from cheaper mobile models and are aiming to take over Apple, RIM, and Nokia Corp. in the costly smartphone market.
In April, the London-based company said 60% of its sales in the first quarter were those of smartphones. Walker said Xperia ray and active, the latest models of Sony Ericsson that run on Google’s Android platform, will probably be priced lesser than the high-end Xperia Arc.
Xperia active features a water resistant and dust-proof design. It works even if the fingers are sweaty or wet. Meanwhile, Xperia ray is a little more high-class with advanced camera. It aims to combine a stylish design with a device about one-third inch thick.
However, Walker said that Sony Ericsson plans to release a less costly model that features texting service. This mobile phone is intended for teenagers.

Skype Inc. was sued by a Luxembourg company for infringing its patents in a federal court in the United States on Thursday. Via Vadis filed similar lawsuits against the internet video phone company in Europe.
Citigroup Inc. said hackers who penetrated the bank’s online account site had stolen data from about 2,000 credit card customers located in North America. These include names, account numbers, as well email addresses of the customers.
We have all heard crazy stories about how people would push, strike, and kill to get the latest Apple gadget and Apple lovers are well-known for that. That kind of devotion to Apple products what makes the company what it is now. However, selling a body part to afford and iPad 2 is definitely something I have never heard of before.
A professional equipment company opened a large garden center in Phoenix, Arizona on Wednesday. The superstore, which is the first outlet of weGrow outside California, caters those who want to cultivate their own medical marijuana.
Chinese computer hackers broke into a lot of Gmail accounts, including US government officials and military personnel, said Google Incorporated on Wednesday.
A federal judge on Thursday awarded the U.S. government nearly $83 million from three companies involved in a Medicare fraud case prompted by whistleblowers.
The U.S. Securities and Exchange Commission on Thursday adopted final rules that will govern a whistleblower program to offer incentives or cash rewards to those who will provide high-quality tips to the agency for effective enforcement actions.
On Thursday, Google has unveiled a free smartphone application that converts your mobile phone to an electronic debit card.