FIFA finally announced Russia and Qatar as the winners of the right to host the 2018 and 2022 World Cup soccer finals following a vote by FIFA’s 22 executive members in Zurich.

These two emerging markets are given ultimate recognition by FIFA as both are new hosts of the prestigious World Cup soccer finals.

The contenders for the 2018 and 2022 FIFA World Cup are entitled to receive 12 votes for them to get an absolute majority, which will give them the right to host the World Cup.

After the first round of voting, Russia obtained an absolute majority against other competitors such as England, Netherlands/Belgium and Spain/Portugal for the 2018 World Cup. This is the first time that the World Cup will be staged by an Eastern European country after the past 10 seasons where it was held in the western part of  the continent.

Qatar, on the other hand, was never qualified for the World Cup finals. However, they will be staging the 2022 tournament, which is a first time for both the Middle East and an Arab country, after getting an absolute majority by the fourth voting round.

They won against other contenders such as Australia, Japan, Korea Republic, and USA. In addition, they are the smallest nation yet to ever host the World Cup.

The new hosts are both major energy producers and both had planned bigger and more expensive investment in infrastructure and new stadiums than all of their other rivals.

FIFA President Sepp Blatter said after he announced the winners that they are going to new lands since FIFA World Cup has never been in Russia and Eastern Europe while the Middle East and Arabic World has long waited for this time.

This year, many book lovers are proposed to become e-readers of their favorite books on the list. The National Retail Federation reports more than 47 percent of holiday shoppers plan to purchase books for their Christmas list and several might turn to e-readers.

Instead of buying new releases, shoppers may get the PocketBook e-reader edition, which generates more savings according to Leon Sheiman, the marketing and sales manager for PocketBook-USA.

In fact, their PocketBook items come with entrance to a library where more than 250,000 books can be downloaded for free.

The PocketBook is available in three different models, which includes the PocketBook Pro 602, Pro 902, as well as the PocketBook IQ. They sell more than 50,000 units per month around the world.

The PocketBook 602 and 902 are similar models with slight differences in the screen size and battery. The IQ model, on the other hand, offers variety of features that include seven-inch color TFT touch screen with Bluetooth and WiFi connectivity.

PocketBook e-readers will be available to several shoppers at various online stores, as well as some retail shops in the mall nationwide. The products are competitively priced without sacrificing the quality.

Founded in 2007, the PocketBook aims to develop ideal electronic reading device that will fulfil all of the user’s desires. The device is now the best selling e-reader in Eastern Europe while it ranks third in Western Europe.

The PocketBook is now considered as one of the top five producers of electronic reading devices in the world.

Eastern European teenagers have been reportedly involved in drunkenness for the past decade according to the Swiss research. This bad habit has become more widespread, particularly in the Eastern European girls as alcohol marketing has reached the younger audiences.

Based on the study made among 80,000 teenagers at the age of 15, the general teens’ population had been drunk on an average of two to three times. However, it appears that drunkenness was becoming less frequent in the Western countries.

It appears that adolescents in Eastern Europe think of alcohol consumption as an attractive lifestyle. On the other hand, the teenage boys in Western Europe and North America, considered as the high-consuming group before, had resented to alcohol consumption and drunkenness.

According to the researchers, the lack of alcohol marketing and social control of leisure time had kept the adolescent drunkenness down before.

But, the increasing and aggressive marketing of alcohol in the 1990s contributed to the increase in alcohol use in today’s teenagers.

The average frequency of drunkenness across all seven Eastern European countries has increased to about 40 percent over the last 10-year study period. It appears that global marketing have been triumphant to increase excessive consumption of alcohol among teenagers in the Eastern Europe as noted by the researchers.

As a result of the given findings, the researchers suggest that Eastern European countries should give emphasis on public health to ward of drunkenness. This could be done through increasing taxes on alcohol, as well as restricting alcohol advertisement.